In the field of reputation protection and reputation management, the areas of law of thecopyrightTrademark law,Personal rights,Data protectionSocial Media Right, BVALUATION,Picture right,competition law
Press lawFilesharing, SEO and Content Marketing.
In the age of digitalization, fake news is barely of real opinions, allowing potential customers to form their own opinions and act intuitively to distinguish them from the truth. Not only as an entrepreneur, but also as a private person, one must keep one's reputation in mind and resort to experts in reputation management in presentations on the Internet. When the rumor mill is simmering, only a quick action can avoid the worst and eliminate the complete destruction of your reputation. Around 80% of all people use the Internet to search for information and to research private individuals, institutions and companies. A good reputation is indispensable In many cases, online reputation management can be carried out on budget. Especially when a provider concentrates on its market leadership and its unique selling points in its niche, offering its customers outstanding services thanks to its specialization and providing for a positive experience - eg through active relationship management. In that case, the referral works de facto by itself. But especially in the start-up phase, in the event of a crisis or a camouflaged negative campaign by a competitor, there must be an active improvement. This is done after a detailed analysis of the current state of various measures:
•Proceeding against untrue factual allegations / defamation and abusive criticism
•Legal applications for deletion of negative and reputation damaging ratings on the Internet
•Procedure for claims due to personal rights violations, eg claim for elimination and injunctive relief, claim for damages, revocation claim, counter-claim
• Proceeding against legal and press-law claims, eg for claims in the case of reputation-damaging media reports by newspapers, radio and television
•Action against reputational damage in the press and the Internet
•Proceeding against unlawful use and dissemination of your image by violating your right to your own image
•Examination of manuscripts and other texts regarding the violation of foreign personality rights
• Displacement of negative entries in search results pages to the back
• Active participation in forums and other social media platforms
• Networking and cooperation with other publishers, eg bloggers
Transparent handling of criticism in order not to provoke a Streisand e ff ect
• Active request for feedback followed by thanks and consideration
• Content Marketing
What others say about you is much more important than what you say about yourself.
• Satisfaction thanks to specialization: Particularly in times of irritation and advertising fatigue, the importance of referral continuously increases. Within a target group that is as homogeneous as possible, "similar wishes and problems" can be found, which provide good ground for recommendations.
• Knowledge of recommendation mechanisms: New customers should always be consulted as to what the bid has become. In the case of a recommendation, it is important to know and to fulfill the high expectations.
• Relationship: If one counts the circle of friends and acquaintances as well as business contacts alone, one arrives at a respectable number of people who themselves are active in their own networks. With the right attention, many potential referrers are among them. But of course, one should not fail to advertise existing customers for a recommendation